It’s only words, and words are all I have to take your heart away.

While I would certainly never attempt to reach those Gibb brothers high notes, I do somewhat share their sentiment and so, if it’s words you’re after, you’ve come to the right place.

That’s because I, Tony Brown (or Brown Communication if you prefer to use my company name), provide the full range of copywriting and editorial services, including:

I work for all kinds of clients in the public, private and voluntary sectors, and guarantee a professional, friendly, flexible and down-to-earth approach to make sure whatever words you use to communicate – while not guaranteed to take your heart away – really do the business.

About

Whether it’s a lack of time, resources, in-house skills or the fact that you know what you want to say but just don’t know how best to say it, I’m here to help whenever you need it.

By offering a full range of copywriting and editorial services I can provide the expertise you need, either on a regular basis or simply for individual projects — whatever suits you best.

I adopt a flexible approach to make sure clients’ needs are met and am friendly, approachable, enthusiastic and, most importantly, very good at what I do.

The building of close working relationships and regular, open communication between myself and clients ensures both parties are always aware of the status of any project, meaning that deadlines are always met and costs contained.

Because of this, I receive a lot of repeat work from many valued clients, but I’m also more than happy to undertake one-off projects as and when they arise.

Basically, my approach is simply whatever you need, whenever you need it, done properly, on time and within budget.


Services

Creative/conceptual work and ideas generation

Often people have an idea of what they want to do or need to say, but don’t know how best to say it or present it. I’ll come on board from the beginning of your projects if you wish and develop concepts and ideas to ensure that we find an option that really does the trick.


Research and information gathering

Once you’ve decided the way forward, undertaking any research and gathering the required information can be a time-consuming process, especially if it comes from several sources. I will do this on your behalf (staff liaison, interviews, correspondence, web research, etc.) and then pull it together ready to be used.


Copywriting and editing

Well-designed materials are often let down by poorly written or badly presented content. With years of experience working with print and electronic media, I write original copy or edit existing text to breathe life into your projects and ensure that the right message reaches the right audience in the right way.

I write and edit a wide range of copy, including:

  • Websites
  • Intranet sites
  • Brochures
  • Newsletters
  • Magazines
  • Internal/stakeholder communications
  • Blogs
  • Prospectuses
  • Flyers
  • Annual reports
  • Case studies/profiles
  • Bids and tenders
  • Adverts
  • Promotional campaigns
  • Editorial features and articles
  • Press and media releases and campaigns
  • Speeches
  • Production of writing style guides/guidelines

Proorfeading (see what I did there?)

Once you’re happy with the content and design of your materials, why risk ruining all that good work by not eliminating mistakes, consistency and poor grammar? Using my years of experience of proofing, grammatical know-how and a hawk-like eye for detail, I will ensure your publications are error-free, read well and conform to any necessary house styles.


Client liaison/editorial project management

Often, clients need to be able to hand over a project, knowing that it will be taken care of so that they can get on with something else. It goes without saying that, editorially, I’m good at what I do, but you can also leave me to manage projects from start to finish too. Whether it’s drawing up schedules, liaising with colleagues, gathering information or providing regular progress reports, I’ll take care of each job without fuss and with as little or as much input from you as you wish.


Clients

  • Amec
  • Bam Nuttall
  • Bombardier
  • British Council
  • Carillion
  • Cornerhouse
  • Edge Hill University
  • Lancaster University
  • LSIS
  • National Wildflower Centre
  • NHS Bridgewater Community Healthcare
  • NHS Central Lancashire
  • NHS Oldham
  • Northgate Arinso
  • Tauheedul
  • uclan
  • University Falmouth
  • University of Bolton
  • Wigan Council
  • Young Lancashire

Case studies

The British Council

The British Council are a long-term client for whom I provide ongoing editorial support, working with the in-house design and communications team to write and edit a wide range of materials to be used in over 100 countries worldwide, including the quarterly magazine, BC Life and items such as teaching resources.

The work generally involves the creation of original content, as well as editing of content supplied by staff globally, and ensuring it all conforms to house style. I also proofread a wide variety of publications.

Some kind words

Tony has been working with the in-house brand and design team at the British Council for several years. In that time, he has worked on numerous publications to be used by the organisation worldwide and provided a reliable, efficient and friendly service. All work is completed to the highest standard, his attention to detail is second-to-none and his editorial skills are obvious. I would be happy to recommend him.

Tony Bains
Head of Brand and Design, Marketing
The British Council

Edge Hill University

I have been working with one of the UK’s top universities since 2006 and provide research, interviews, writing and editing of content for a variety of materials, including university newsletters, faculty magazines, staff and student case studies/profiles, prospectuses, departmental brochures, websites and news features/articles/press releases.

I am also commissioned to research and write the content for the bi-annual Faculty of Health magazine, Pulse, which requires involvement with the editorial group at the outset to identify content, liaison with staff throughout the faculty to gather information, writing and editing of content and seeking all approval until sign-off.

I have recently completed the research and writing of a new international website – aimed mainly at the mature student market – a number of international student case studies and the copy-editing of the international student handbook.

Some kind words

Edge Hill University has been working with Tony from Brown Communication for a number of years. Originally, with limited internal resources we sought the services of a copywriter/editorial professional for a number of ad-hoc projects, but over recent years Tony has become an integral part of the Edge Hill team, completing staff and student profiles, web copy, articles for publications and drafting copy for faculty magazines. Tony offers extremely good value for money and a responsive and reliable service where jobs and projects are always completed to deadline. Members of the team are always kept informed of any issues arising and Tony has developed a great rapport with all members of the marketing team. I’m not sure what we would do without him!

Samantha Armstrong
Head of Marketing and Creative
Edge Hill University

Tauheedul Education Trust

I have been working with this school, sixth-form college, HE centre and charitable trust since 2009 and provide a wide range of editorial services, including research and writing of content for a higher education prospectus, research and writing of content for the websites, writing of content for a new boys’ school website, writing of citizenship case studies, writing of press releases and editorial features, staff liaison and writing of weekly faculty news stories/features, plus interviews and writing of the principal’s weekly blog.

The school, sixth form and HE centre is one of the highest achieving in the country and recently was awarded ‘outstanding’ status by Ofsted. As part of expansion plans, the trust has been given the go-ahead to open a new boys’ free school in the town. I was involved in the editing of formal documents to be submitted to the Department for Education throughout the process.

Some kind words

Being an ‘outstanding’ school is not simply about excellence in teaching and learning; it means being the very best in every aspect, including marketing. Tony has played a key role in improving the quality of our communications and his writing on projects such as the website, brochures and prospectus has been excellent. He is also extremely flexible and has always been willing to work unsociable hours or at short notice in order to meet our needs.

(Mufti) Hamid Patel
Chief Executive
Tahueedul Education Trust

Various universities

Another area of long-term involvement is the higher education sector and I’ve worked closely with universities such as the University of Central Lancashire, Bolton University, Lancaster University and University College Falmouth for a number of years.

Project examples include researching and writing content for a variety of media including websites and print; copy-editing UCLan’s School of Art, Design and Performance brochure (including a further edit for use on smartphone and tablet); researching and writing content for UCLan’s Research Highlights publication; researching and writing content for two new brochures for UCLan’s Lancashire Law School and Lancashire Business School; copy-editing Lancaster University’s annual report; writing academic biographies and course USPs for Bolton University; and proofreading all of University College Falmouth’s key publications

Some kind words

Brown Communication has been working with the University of Bolton for years now. During that time Tony has consistently delivered a first-class service and always to deadline. We’re very pleased with all he’s done for us.

Deana Morris
Communications and Publications Manager
University of Bolton

Tender submission/bid writing and editing

One area in which I have gained much experience is supporting large global companies such as Carillion, BAM Nuttall, Miller Construction, G4S, Bombardier Transportation and AMEC Nuclear in the preparation, writing, editing and proofreading of tender bids, often for major contracts worth hundreds of millions of pounds.

Since 2007 I have worked with various divisions of Carillion PLC all over the UK on a wide range of civil engineering, road, utilities and rail tenders, becoming involved at all stages, liaising with technical staff to gather information, writing bid sections and answers, and copy-editing and proofreading final submissions. In 2011, I created project-specific CVs for all the project teams for five separate major Crossrail bids.

I have also worked with BAM Nuttall on a major Cheshire Highways bid, liaising with technical staff to gather information and writing bid sections and answers; worked on five separate Ministry of Justice tenders to take over the management of a number of prisons for G4S, copy-editing completed drafts to ensure consistency, effectiveness and conformity to house style; was involved with a ProCure NHS Hospital bid for Miller Construction, liaising with technical staff to gather information and writing bid sections and answers; recently began working with AMEC Nuclear in a similar capacity; and have just completed work on a £1.2 billion bid for Bombardier Transportation to build trains for London Crossrail.

Some kind words

We have used Tony (Brown Communication) on a number of large-value tender bids. Tony has always produced an excellent service and accommodated our needs at very short notice, often requiring working during anti-social hours. He is skilled in host writing, technical writing, editing and proofreading our own draft documents. We will be using Brown Communication in the future and would recommend anyone who needs to produce technical or marketing documentation to use this service.

Paul Kitto (BEng, CEng, MICE, APMP)
Head of Proposals
Carillion UKC

Young Lancashire

I have researched, written and edited a wide variety of materials for this third sector charity, including the 2009/10 annual report, voluntary sector case studies and stakeholder/funders reports.

Some kind words

Brown Communication provides a high quality professional service. Tony responds quickly to requests, produces excellent work from initial briefings and shows flexibility in his approach to meet demanding time and budgetary constraints.

Graham Whalley
Chief Executive Officer
Young Lancashire

Clatterbridge Centre for Oncology

I was commissioned by one of the UK’s largest NHS specialist cancer treatment facilities to liaise with experts, research and write all of the content for a new website, including turning extremely complex cancer trial information into understandable, user-friendly web copy.

Online samples

Cornerhouse

I was commissioned by one of the UK’s leading contemporary visual arts centres to research, liaise with staff and write the 2009–10 annual report. This was the first time an external copywriter had been used and they chose to do so because it was absolutely vital to get the content right in order to really justify the organisation’s funding in the face of increasing arts sector cuts.

Online samples